FORD: Slippery slope Europe

A more import factor, in our view, is the polarisation in demand into premium and discount brands and product that has been intact for the past 20 years and accentuated during the crisis. Driving forces have been the downsizing on the part of the premium brands and an improvement in quality of discount brands. As a result the mainstream brands such as GM’s Opel/Vauxhall, Ford and local champions such as Peugeot, Citroën and Fiat have lost ground.

See also our monthly publication ‘Global Automotive Demand Atlas’ p.8. We published the January edition on January 23rd. 

013113 CGI Ford slippery slope Europe